Archive for the ‘Review’ Category

The Story begins:

Jayam Ravi is beaten up with repeated blows to his head, by some villains who are so scary-looking, that the very sight of them could necessitate a booking at the GH. In spite of about a dozen hits with a pole on his head, Ravi still staggers and manages to retain most of his brain inside his head, the queer way that Tamil heroes are capable of doing. The villains decide that they’ve had enough of playing Gilli danda with the hero’s head, and decide that they should probably try to kill him some nobler way. So, they drag into the middle of NH-4 and put him right in the path of oncoming traffic. Suddenly, a lorry obliges everybody; the driver puts his pedal to the metal, and manages to crash into pur hero and knock him off, not quite so gracefully, into the bushes nearby.

And then, in yet another miraculous tribute to the saga that is Kollywood, our hero lets out a puff of breath and he’s alive again. Hooray! Someone start the flashback sequence please!
A nail biting, hair raising, spine tingling, popcorn stuffing beginning to the movie Deepawali starring Jayam Ravi and Bhavana. The movie was so good that I managed to stay awake for most of the first part. The second half was better and the director managed to avoid some worn down clichés, the avoidance of the biggest one at the end turning out to be the movie’s coup de grâce.

Anyone who saw this movie would surely remember a couple of things other than the main plot. One of these things is Godrej No.1. It’s there almost everywhere in the movie. I decided to clap every time I saw it. I counted up to 8 times. It’s very visible in some scenes, for example there is a scene when both of them celebrate Holi (that’s right Holi, not Diwali). There’s a poster behind them that one can see for quite a long time (poster supply: courtesy Chennai depot).

The placement in the movie was very good. A shop had been put up that was full of Godrej No.1 merchandise and was in a place where most of the drama was unfolding.

There were posters around the set where the film was shot. Our man in the media had done a wonderful job in getting all the spots that we had asked for. Maybe, in future movies, we could ask him to ensure that there is better focus and the camera does not swivel past our hoardings. Also the huge Godrej No.1 hoarding did not come into to the frame clearly for most part of the movie.

The other company in the movie whom I really appreciated was Avitaa Masala. They had more placements and were more visible than we were.

The best scene for us in the movie was incidentally a big joke for the Chennai team as well.

In the movie was a scene where Bhavana goes into Ravi’s bathroom and picks up his soap – hold your breath, Godrej No.1 Lavender!
She takes bath with it, when she comes out of her shower, Ravi is waiting for her. He smells her and asks,

Ravi : “Mmmm, yen soap pootu kullichiya?” “Mmmm (smells good), did you use my soap?”

To which our distributor Ganesh, who was in the audience, gets up and shouts

Ganesh: “Adhu avan soapu illay ma, yen soapu, yen soapu” “That’s not his soap. The soap’s mine. The soap’s mine”

Yep, he’s the guy who supplied the stock for the movie.
Ravi got Bhavana. Ganesh is wondering when he’ll get his money. Till then, he promises to keep watching the movie over and over again.


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Star Guru Not-So-Cool

News channels these days don’t have a lot to talk about. I imagine the ratings and air-time must be a big problem. Here’s the chief-in-chief of a soon-to-be-buried news channel talking at a boardroom.

“Okay guys. Here’s the scoop. From now on we don’t air anything unless it has something to do with someone in the Middle East, bomb blasts, rapes, executions, murders or tidal waves. For those of you who think the news is getting too depressing, throw some Mallika Sherawat in there. Oh .. and just in case you don’t find anything still, do a movie review.”

So it came as no surprise to me, when I switched on Star News today and realised that nothing sinister had happened in the world lately. The channel had decided to do a review of just released Mani Ratnam movie ‘Guru’. They had decided that it wasn’t big enough to fit a half hour slot, so they did the next best thing. They fit it into a four hour slot.

So for a good part of the morning, you could switch on your TV to find the big B being interviewed about the movie. Apparently, they could not get his son to comment, so Daddy did all the talking. He said that he thought the movie was fabulous (we can’t believe you’d say that, by the way do you share a bank account), the music was great, Mallika sizzled and Aishwarya expressed herself very well in the movie. In the end, he managed to shed a few tear drops of ‘joy’ which the star-eyed reporter and his zoom-happy cameraman managed to lap up.

When they got bored of doing the Big B, bit they did a Dhiru Vs Guru comparison. The movie is supposed to be based on the life of Dhirubhai Ambani. Which is a good thing to know, but then the joblessness at the news channel must be at an all time high. It points out that among other things, both of them hold their hands to their chins when they are happy. News you can use people!

I won’t attempt a review here, but can someone please tell me what Madhavan and Vidya Balan were doing in the movie. Were they only there to put Guru’s softer side on display? They didn’t do much. What they did I wish they hadn’t given my feelings for the latter.
And here’s a nice tip if you haven’t seen the movie. When Gurukant comes for his first day of trading and runs up the stairs, check out the white wall on his left. There are two posters. One is Kagaz ke Phool. The other is a Mithun Da starrer. See if you can spot it!

And after everything has been said about everything, I save the postscipt for the belle. Mallika did what she does best. She gave the people their money’s worth and news channels something to air.

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